LiveMore has announced today the appointment of Ben Bailey as its new director of marketing.
The move comes as the lender aims to expand its reach into the consumer arena, complementing its existing distribution through the intermediary market.
Bailey has a strong background in growing consumer-focused tech startups, having previously worked with companies such as Zipcar, MyBuilder, and Nested. Most recently, he was part of the founding team at Even, an equity lender for first-time buyers.
Commenting on his appointment, Bailey expressed excitement about the growth potential for LiveMore. He said, “I am motivated to solve the burning injustices of our time, and financial exclusion is one that affects so many.
“Just as first-time buyers are excluded at one end of the scale, so are older borrowers at the other end. I’m fortunate to have been at the forefront of the growth and exit of businesses that have a relentless focus on great customer outcomes.
“LiveMore’s values closely align with mine on customer dedication, and I’m looking forward to contributing to our growth and making us the default option for borrowers in their 50s and beyond.”
Leon Diamond, CEO at LiveMore, welcomed Bailey to the team, adding: “I’m thrilled to welcome Ben as we continue to shake up the 50-90+ lending landscape on an increasing scale.
“We’re on a mission to deliver more choice and better outcomes for a woefully underserved market, and the growth and developments within our marketing team are an exciting step along the way.”
With Bailey’s appointment, LiveMore is set to expand its presence in the consumer market and enhance its offerings for older borrowers seeking financial solutions.
