Mortgage and protection network, HLPartnership (HLP), has announced the strategic acquisition of AFP Partnership, a Maidenhead-based mortgage and protection network.
The move is in line with HLP’s ambitious growth plan to expand its reach.
CEO of HLP, Chris Tanner (pictured), highlighted the alignment of values between the two firms, noting the rarity of finding such a synergistic fit. “AFP shares many of the values that HLP has always held, such as fostering close relationships with individual AR firms through open communication and a genuine desire to support the growth of AR firms in partnership with us,” Tanner said.
Tanner also expressed enthusiasm about incorporating AFP’s AR firms into HLP’s network. “I have no doubt they will make a significant contribution to HLP’s culture, which will ultimately benefit all of our members. We eagerly look forward to welcoming them on board,” he added.
Mark Banfield, managing director at AFP Partnership, echoed these sentiments. After carefully considering his retirement plans, he found HLP to be the best cultural fit for AFP members. “HLP undoubtedly matches our vision and values, making them the ideal choice for our members,” Banfield said.
