Defaqto is developing a full two-way integration with emerging fintech firm, Plannr. The integration will see Defaqto Engage, the firm’s proprietary financial advice software, blend with Plannr’s CRM system, creating a streamlined user experience for advisers leveraging the fintech platform.
Currently used by over 4,300 advice firms, Defaqto Engage aids advisers in making informed financial decisions through unified financial planning and advice workflows. This integration will boost advisers’ efficiency by providing a uniform, uninterrupted customer journey with a consistent interface and methodology, thereby eliminating time-consuming data re-entry and potential inaccuracies.
This collaboration is set to launch later this year, underlining Defaqto’s ongoing commitment to provide advisers with access to industry-leading software. It presents a marked improvement in a market where advisers frequently use multiple software systems, and builds upon recent expansions to the Engage platform including last year’s launch of an integrated cashflow modelling tool and a pensions switching tool.
Defaqto CEO, John Milliken, expressed optimism about the new partnership, stating: “Plannr’s CRM capability delivers powerful efficiencies for advisers throughout the journey, whilst the application of a consistent dataset and methodology will also reduce compliance risk and improve suitability.” Milliken praised Plannr’s intuitive CRM system, citing its user-friendliness, modernity, and scalability, and expressed confidence that the partnership will bolster both businesses.
He also emphasised the importance of access to top-quality financial planning technologies in aiding everyone to make smarter financial decisions, enabling financial intermediaries and product providers to improve suitability and deliver better consumer outcomes.
Gareth Thompson, CTO at Plannr, echoed Milliken’s sentiments, adding: “Defaqto’s ethos of delivering time-saving efficiencies through innovative tech very much resonates with what we’re building at Plannr.”
