The Tipton and Coseley Building Society has responded to the ongoing cost of living challenge by making a donation of £12,000 to the Black Country Foodbank and pledging to donate a further £12,000 in 2024.
The Foodbank started in 2006 and helps those in need by providing them with emergency food and toiletry supplies while a longer-term solution is found.
According to the Trussell Trust, record numbers of food parcels have been given out in the past 12 months, as the UK cost-of-living crisis helped drive more than 750,000 people to food banks for the first time.
Adam Evetts, CEO designate at the Tipton, said: “The cost-of-living crisis continues to have a devastating impact for thousands of people.
“The Black Country Foodbank is a lifesaver, helping people across the Black Country during these difficult times.
“We are immensely proud to support the incredible work the Foodbank does, which we hope will make a big difference to our local community.
“We will also be introducing food and toiletry collection points in all of our branches in order to allow our members to make donations to the Foodbank.”
Jen Coleman, CEO of the Black Country Foodbank, added: “It has been great to partner with The Tipton and we look forward to working together over the next few months.
“Financial donations are critical as they help us to meet our immediate needs plus plan and budget for the future.
“We are really grateful for the support from The Tipton especially as demand for our services has increased again this year.”
