Hometrack introduces new tool for property businesses

Hometrack has unveiled its latest product, ‘Comparables’, aimed at bolstering decision-making across various sectors within the property industry, spanning estate agents, prop-techs, housing associations, and property investors.

This offering from Hometrack covers a wide spectrum of property details, including property attributes, property subtype, year of construction, tenure, floor area, valuations data with details like the last sale date, amount, current value, and metrics related to energy performance.

To ensure easy access for interested businesses, the product features three API endpoints. This design choice enables users to acquire comparables through UPRN look-up, map vector tiles, or geo searches.

Additionally, the datasets are refreshed every 30 days. With its tiered pricing model, ‘Comparables’ can be tailored to fit the distinct needs of any business, no matter its size.

Speaking about the launch, Ross Allan, head of property data solutions at Hometrack, said: “Although traditionally known for being the leading provider of automated mortgage valuations, Hometrack’s offering has expanded.

“It now serves various use cases for entities outside the mortgage industry. Comparables serves as a prime illustration of this evolution.

“Estate agents can leverage it to stay a step ahead of rivals by assimilating the freshest pricing data on local properties, thus enhancing their valuation processes and broadening their market expertise.”

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