EXCLUSIVE: Chetwood Financial has appointed Roselle Allsop (pictured) as its director of marketing.
Founded in 2016, Chetwood Financial is a digital bank that has multiple consumer products and is soon to launch ModaMortgages, a specialist buy-to-let (BTL) mortgage lender.
Allsop has more than 23 years’ experience in marketing within financial services, including several roles at senior management level.
She has also worked with specialist brands including Precise Mortgages, Charter Savings Bank and Charter Court Financial Services.
Allsop was fundamental in the growth of FTSE 250 brands OneSavings Bank (OSB), Kent Reliance for intermediaries and InterBay Commercial.
As well as overseeing the marketing strategies for each of the Chetwood brands, Allsop will lead on the marketing for the new ModaMortgages proposition, building upon the brand creation work she has carried out as a consultant in the past 12 months.
Working exclusively through intermediaries, ModaMortgages will lend to clients including small and large portfolio, limited company, individual and first-time landlords.
In September 2023, Chetwood announced Ian Lonergan, previously CEO and founder of Precise Mortgages, as group chair.
Darrell Walker, who previously worked at OSB, Prestige Finance and Interbay Commercial, was revealed as ModaMortgages’ head of mortgage sales and distribution last November.
Allsop said: “I’m delighted to officially join Chetwood Financial.
“It’s a really exciting time for the company – with several consumer-facing products already established, and the new ModaMortgages proposition launching soon, there is a huge amount happening, and the future looks very bright.
“I am looking forward to applying my financial services marketing experience, particularly in the mortgage space, to help grow the Chetwood name and reach more and more customers.”
Andy Mielczarek, founder and CEO at Chetwood, added: “It is great to welcome Roselle to the Chetwood team.
“Her experience across many renowned financial services brands will be a great asset to us, and her knowledge of how to build successful brands will undoubtedly help as we roll out the ModaMortgages propositions.
“We have a big year ahead and Roselle will play a key role in helping us execute our bold plans for the future.”
