Gen H has launched a redesigned product switching journey for its broker partners.
The new journey allows brokers to product switch eligible clients instantly – and switch onto a lower rate, if one becomes available, in just a few clicks.
This change further centralises control of applications and mortgage management within the lender’s broker platform, Gen H Pro.
Early feedback from brokers who tested the new flow said it would “be great to have a system like this”, and that the new system will “do my job for me. . . very clever!”.
This product has now been rolled out to all brokers.
Pete Dockar, chief commercial officer of Gen H, said: “Product switching can take up a big part of a broker’s day.
“It may seem like a simple task, but still requires a lot of time to provide quality whole of market advice.
“Now, if a Gen H rate is right for a broker’s client, they’ll be able to complete their switch in just a few minutes.
“Clients work with their brokers because they trust their advice; we want to make the process of managing those carefully chosen mortgage product choices as simple and effortless as it can be.”
