Adam Stephens and Kevin Ley of Evelyn Partners LLP have been appointed as joint administrators of DeadHappy Limited, as of 24th June, as it goes into administration.
DeadHappy was founded in 2013 with the aim of providing personal, tailored and flexible life insurance.
The company grew to a revenue of £2.5m by 2023, with more than 25,000 active customer policies.
The firm courted controversy with its advertising strategy, one of which featured serial killer Harold Shipman, which led to a reprimand from the FCA and ASA.
In March 2024, the firm reportedly ceased accepting new business following fallout from the Shipman ad.
The administrators are working with the underwriting insurers to ensure that all customer policies transfer back to the insurers with minimal interruption to customers.
As part of this process the business will continue to trade on a limited basis, with certain employees kept on to assist the administrators with their work.
Adam Stephens, partner at Evelyn Partners, said: “We are pleased to be able to assist with ensuring a continuity of insurance provision for all customers as the business is wound down.
“Evelyn Partners has been working with the Dead Happy management team and major stakeholders to enable a smooth transition for customers.
“We thank Dead Happy management for their support in this process and look forward to concluding the process with a positive outcome.”
