HLPartnership (HLP) has secured a strategic investment from BetterHome Group (BHG), the largest mortgage distributor in South Africa.
This partnership is set to deliver new technology, enhanced support, and growth opportunities for advisers across the UK.
This joint investment is specifically designed to elevate HLP’s value proposition by providing enhanced tools, resources, and support to advisers and their customers.
Crucially, this partnership preserves HLP’s established leadership and successful operational structure, maintaining the continuity and stability that advisers rely on.
BetterHome Group holds a 30% share of South Africa’s mortgage market through its two mortgage brands, BetterBond and MortgageMax.
It also owns home insurance provider, BetterSure, and is invested in several specialist property businesses, including Fine & Country, RE/MAX, Loom and REDi.
Christopher Tanner (pictured), CEO of HLP, said: “We understand the challenges that advisers face in today’s rapidly changing market.
“This partnership is about more than just growth—it’s about empowering our advisers to achieve their full potential, using the best tools and support available.
“While some of these advancements, such as AI-driven lead generation tools, are on the horizon, our focus is on ensuring that these innovations will seamlessly integrate into our existing systems, offering real value as they become available.
“Together with BetterHome Group, we’re committed to building a future where every adviser can thrive, where their success is our success.”
Rudi Botha, CEO of BetterHome Group, added: “Our investment in HLP is driven by a shared vision and closely aligned values.
“We believe in the power of partnership and are committed to equipping HLP with the technology and resources needed to drive growth and innovation.
“Together, we aim to create a more dynamic and innovative environment for mortgage and protection firms, ensuring their long-term success.
“HLP is the ideal network for firms that are serious about excelling in this industry.”
