Putting health first. That’s something Bupa has done for over 75 years.


But getting the care we need isn’t always simple. With increasing healthcare pressures and longer waiting times, more and more people are turning to private health insurance to help. The market has grown by a staggering £385m in a single year, with demand expected to keep rising throughout 2024.


That makes now a better time than ever to go even further for your clients by rounding out your offering and selling health insurance.
What can it offer to your clients?
We know the demand for health insurance is rising. 


That means up and down the country, clients like yours are asking for it already. Not only are they likely to be open to conversations about it, but they might already be sold on how it helps them.


It’s extra peace of mind in an unstable world. The knowledge that their hard-earned money is going towards something that helps them, both now and in the future.


And for clients or prospects unaware of how it could help, there are plenty more upsides to discuss. Bupa insurance, for example, offers your clients:

- Fast access to the care they need
- Quick referrals and diagnoses
- Their choice of consultants
- Control over their cover
- Access to breakthrough medicine and treatments, often before they’re widely available
- Flexibility to choose when and where that treatment happens
Who is health insurance for?
It’s not just the appetite for health cover that’s changing — it’s our preconceptions about who is buying it.


Because it isn’t only the highest earners or older generations. With growing conversations around wellbeing – both physical and mental – it should come as no surprise that people of all ages are realising the value of looking after their health.


Bupa has a diverse range of health insurance customers, spanning from young professionals early in their careers to retirees that remain active and health conscious into their later years. For you, that opens up an untapped market of prospects looking for a helping hand with health.
Selling health insurance helps your business too

It’s important never to lose sight of what matters most — helping your clients.


But that doesn’t mean you can’t benefit, too. In fact, according to Bupa, there are plenty of reasons selling health cover can help intermediaries in both the short and long term.

- It can help you keep your best clients around. Their needs aren’t static, but they trust you and your judgement. Make sure you’re keeping your most valuable clients close by your side by staying ahead of what they’re asking for.


– It lets you seal your reputation as their go-to for insurance. When clients have different types of insurance from different providers, it doesn’t benefit anyone. Round out your offering and simplify their experience by presenting clients with a complete insurance package.


– It’s an opportunity for growth. Whether you’re a solo worker or part of a wider team, intermediaries of all sizes can experience personal and financial growth while selling health cover. Plus, its broader appeal means there’s a whole new audience at your fingertips.
How Bupa makes selling simple
While it might be the best time to offer health insurance, that doesn’t mean it’s easy. If you’ve never sold it before, there’ll be new products, language, and even clients coming your way that you need to adapt to.


That’s why Bupa is here to help. Not only does its cover continue to go further for your clients – like the brand-new dental allowance included with all consumer policies – but there’s one-to-one support for intermediaries too. Because Bupa’s focus is your growth, it recently welcomed five new business development managers based across the UK to help you branch out into health insurance.


Not only that, but its Consumer Adviser Support Hub was designed to help intermediaries sell health cover without the hassle. Whether you’re looking to learn how health insurance works or want to know what sets Bupa apart, it has all the tools you need to have great conversations with clients and prospects.
Making health happen, together
Between record growth and offers that are stronger than ever, there’s never been a better time to sell health insurance.

If you’re looking to get started, give Bupa a call on 0800 332 000. To get help with next steps, start the conversation by emailing personalintermedsales@bupa.com.
To register to become an intermediary with Bupa, click here.
