Customer relationship management (CRM) software provider Reapit and property data business Homesearch have signed a strategic partnership to make Homesearch the official property data partner for Reapit’s CRM platform.
The deal covers the entire UK market and is set for an initial term of three years, with both parties committed to extending it, if it proves successful.
Integrating Homesearch’s property data directly into Reapit’s platform, the partnership aims to empower agents with key insights and recontact opportunities.
Homesearch has developed a lead generation tool exclusively for Reapit users, available to activate and use directly within the Reapit platform from 23rd October.
Called Reapit Recontact, this feature automatically alerts agents when leads are ready to engage – even if they are already working with another local agency.
This also serves up the potential client’s full contact details, enabling agents to get in touch via a method of their choice.
Recontact is exclusive to Reapit for 12 months, and will not be available through any other CRM.
All Reapit users in the UK will also enjoy free access to Homesearch’s Property Insight Reports via the Homesearch Insight App, which provides detailed data on every home in the UK – including sale and listing history, comparable sales and property size.
Agencies can upgrade to the Pro Insights version, which includes surveyor reports, property pictures and more, helping them target top properties more effectively.
John Hennessy, director of partnerships at Reapit, said: “Activity has picked up in the housing market in recent months, but supply is still tight.
“Estate agencies have to be ready to engage opportunities as soon as they arise, and this groundbreaking partnership will ensure that Reapit-powered agents get there first.”
Giles Ellwood, CEO of Homesearch, said: “Partnering with Reapit aligns with Homesearch’s mission to democratise property data and make it accessible to agents in a simple, seamless, and powerful way.
“Reapit’s CRM is the perfect partner for this, as it’s one of the most widely used platforms in the industry.
“Moving forward, we see this partnership evolving to include more advanced tools and deeper integrations, enhancing the functionality for agents.”
