Kuflink Group Limited has appointed Brian West (pictured) as head of sales.
West joined from Saxon Trust Limited, where he was head of sales and marketing for the past two and a half years.
During his time at Saxon Trust, West drove record levels of in-policy enquiries resulting in a fourfold book increase in his first nine months.
He also helped secure a new funding line from a leading Challenger Bank.
His career has also included roles at GE Capital and Swift Advances.
West served two terms as a board director of The Association of Short Term Lenders (ASTL), now rebranded to the Bridging & Development Lenders Association (BDLA), between 2015 and 2019.
In his new role he will focus on driving product innovation, funding capacity and book growth, working closely with Narinder Khattoare, CEO of Kuflink Group Limited.
West said: “I’ve known Narinder for many years and watched the Kuflink journey from a small privately funded lender to the current, highly impressive operation.
“With institutional funding now complementing our market leading peer-to-peer investment platform, the foundations are in place for the next stage of growth and development.
“I look forward to playing a significant part in this growth.”
Khattoare added: “Brian has a wealth of experience. He’s uniquely well connected in the industry and we are delighted that he’s agreed to take over the sales team.
“He is the latest in a series of senior appointments and his arrival ensures that we now have the team in place to take Kuflink to the next level.”
