Wesleyan, the specialist financial services mutual for medicine, dentistry and education, has appointed Claire Oldstein as group customer and marketing director.
Oldstein has more than 25 years of marketing and communications experience in financial services, most recently as chief marketing officer with The Openwork Partnership where she led their rebrand and marketing transformation.
She has also held senior roles at the Post Office and MetLife. She was a founder member of Post Office Financial Services and launched the MetLife brand into the UK to become a leading financial services player.
She has experience of leading consumer and business marketing strategies and has achieved success through a customer focused and data-driven marketing approach, which she will now bring to Wesleyan.
Richard Harrison, chief distribution officer, Wesleyan, said: “Claire is joining us at an exciting time as we transform our business to better serve the needs of our customers and members.
“Her extensive experience of designing and orchestrating the marketing strategies of well-known businesses like Post Office and MetLife will be invaluable as we seek to grow our brand and build on our vision to better serve our professions.”
Oldstein added: “Wesleyan has a strong story to tell and I look forward to helping to deliver a new chapter, growing our footprint across our professions through data and insight driven marketing.
“As a long-established mutual that puts customer-led transformation at the heart of its work, Wesleyan is creating brighter futures for its professions while doing fantastic work in the communities that matter to its customers.
“I’m excited to be joining at this pivotal time and drawing on my experience to really make a difference to our customers and members.”
