Digital solutions provider finbryte has launched an AI-powered mortgage management and CRM system with the borrower’s experience and streamlined processing at its core. The company seeks to simplify what is often a complex and overwhelming process for borrowers and mortgage brokers alike by implementing features that automate tasks, proactively offer application insights, and enhance digital marketing campaigns.
“We started our mission by interviewing hundreds of borrowers and mortgage brokers on the complexities of taking out a mortgage. It revealed a widespread need for an application process that is intuitive and supportive for both parties. finbryte’s solution responds to this need by placing the customer experience at the heart of the journey, making it clear, easy and user friendly for the borrower and the broker”, said Dean Spasov, founder and CEO of finbryte.
Boost productivity with an AI-powered automation
finbryte’s mortgage management system brings automation to routine tasks as its AI assistant and one-click suggested actions keep applications moving. finbryte analyses applications in real time, suggesting the next best action tailored to each individual case. The mortgage broker then simply reviews and approves, and the AI assistant takes care of the rest. This feature can save up to 70% on application processing, the company states.
Brokers regularly receive actionable suggestions, such as requesting additional information and documents, or creating personal tasks. The aim is to help brokers in the application processing, and make working with the software as straightforward and pleasant as possible.
For instance, if a client has locked in an offer but finbryte later identifies more favourable rates from another lender, the AI proactively alerts the mortgage broker about these alternative options. This enables the broker to approach their client with timely, cost-saving alternatives, ensuring they receive the most competitive deal. With finbryte handling this continuous product scan, brokers save valuable time by not having to manually track each client’s proposal. Suggested offers are drawn directly from the product database, maximising efficiency and client satisfaction.
Additionally, the platform allows mortgage consultants to set standardised workflows, establishing rule-based journeys that guide brokers through desired processes and regulations. This ensures consistent and compliant service.
Application insights is another standout feature by finbryte’s AI co-pilot, providing proactive guidance for mortgage brokers based on each application’s current state. These insights detect data mismatches, offer alerts (such as DTI warnings, approaching campaign deadlines) and suggest applicable government schemes or refinancing opportunities. finbryte’s data-driven support enables brokers to act on time, approach past clients with suitable offerings, and consequently provide the highest level of service.
With finbryte’s application insights, brokers receive timely notifications that keep them updated on each application’s status. If a client’s fixed rate is nearing expiration, finbryte’s AI proactively alerts the broker, suggesting a refinancing opportunity. This enables brokers to engage clients at critical moments, providing tailored advice that anticipates needs and strengthens client relationships. By identifying key milestones and potential issues, these insights empower brokers to deliver proactive, value-driven service throughout the loan process.
Optimise lead generation and marketing efforts
Optimisation with finbryte goes beyond mortgage brokerages’ internal processes. To create an efficient business, mortgage advisers need to optimise their customer acquisition channels as well.
finbryte offers a comprehensive Lead Generation Suite which provides digital entry points into the mortgage management system. These can be placed in online marketing campaigns, as well as in offline channels like partners and affiliate networks or offline advertisements. Each lead is accurately attributed, allowing mortgage advisers to track performance at every stage in the process—from initial contact to conversion.
With a full view of the funnel, brokers can identify high-conversion channels, effectively allocate budgets, and refine marketing strategies to achieve a stronger return on investment. For example, if leads are tracked from source to close, a mortgage adviser would have the choice to make referral arrangements with partners such as real estate brokers or conveyancers that incentivise conversion rather than simple introduction.
The platform also supports tailored onboarding journeys for different lead sources. Clients can design unique landing pages that cater to specific audiences—financial calculators and tips for online leads, or property details for clients referred by real estate partners. Furthermore, with the AI assistant at hand, reminding brokers of new products or important dates, retargeting old leads is smoother and faster than ever.
With finbryte, borrowers are provided with a seamless experience that fits their journey, creating a smooth transition from lead generation to application. But finbryte takes it a step further, providing borrowers with a state-of-the-art client portal.
Stand out with an unmatched customer experience
Applying for a mortgage is one of the most significant financial decisions but is often accompanied by confusion and stress. By putting the customer experience at the centre we help mortgage advisers guide customers through every stage, from initial information collection to regular mortgage renewals.
finbryte’s interactive client portal makes the application process as easy as ABC. Borrowers can easily see what information is needed, which documents are required and how to get them, and all the steps ahead.
The portal brings automation and clarity to both fact finding and document exchange. Mortgage brokers often face a time consuming back-and-forth exchange of information and documents, such as during affordability assessments. With finbryte’s streamlined experience, clients can enter information directly into the system, saving time and eliminating redundant data entry.
“We firmly believe that human interaction will always be essential in the brokerage business. That’s why our goal is to empower brokers and loan officers with an automated solution, allowing them to focus more on building stronger human connections with their customers,” says Dean Spasov.
finbryte has already developed custom digital solutions and origination portals for mortgage providers owned by KBC Group and OTP Group, with a total portfolio exceeding GBP 5 billion. The development of their current AI-powered solution was awarded a Seal of Excellence by the European Innovation Council for its high value.
