Dr Arun Thiyagarajan (pictured) has joined Vitality as CEO of its health insurance business, taking over from Dr Keith Klintworth, who held the position for over 14 years.
Thiyagarajan was previously the global healthcare transformation director at Bupa, with past roles including general manager of Bupa Global and UK Health Clinics, as well as medical director for UK Health Clinics.
Before his time at Bupa, he was a general practitioner and managing director at Hedena Health in Oxford.
Klintworth remains at Vitality in a consultant role.
Neville Koopowitz, CEO of Vitality, said: “Arun joins Vitality at a very important time for the business.
“Having seen considerable growth in recent years, we start 2025 with more Vitality members than ever before and a commitment to continue to provide them with an innovative range of health support across prevention, primary and secondary care.
“Arun will be instrumental in our health business, further transforming the way we offer insurance, the services we provide and how we engage with our members, all helping them to live longer in better health.”
Dr Thiyagarajan said: “I am pleased to be joining Vitality this week, in what promises to be a very exciting year for the business.
“Vitality’s Shared Value approach to insurance, whereby their members, wider society alongside the insurer, gain value from everything they do, is completely unique.
“I look forward to taking forward these principles as we further grow the health business and being part of Vitality’s future.”
