Effective from today (28th January), LV= has fully launched its ‘Platform Services’ option for advisers in a partnership with Embark.
This marked the culmination of both providers’ collaboration and the end of a 12-month controlled launch period with a panel of advisers.
LV= Platform Services has utilised Embark’s technology as it aims to give advisers using LV= greater choice and access, bringing multiple products together in one place.
Aadvisers can now access insured options like LV= Smoothed Managed Funds (SMF), blended with a choice of more than 5,000 funds and model portfolios from more than 70 discretionary fund managers (DFMs) available on Embark’s platform.
Embark’s white-label platform combines FNZ technology with a front end owned by the firm.
This means partners can benefit from the latest innovations from the technology partner while also having greater control over adviser and customer digital journeys directly through Embark.
Advisers using LV= Platform Services will also benefit from regular updates and integrations on Embark’s roadmap, including features like drip-feed drawdown, which allows clients to gradually withdraw money from their pension pot, taking smaller, regular amounts while keeping the rest invested to potentially grow over time.
This is scheduled for the next major platform enhancement package due for delivery later this year.
Daniel Giddings, white label partnerships lead at Embark Group, said: “It’s great to see LV= Platform Services live to the whole market following a successful testing phase where advisers gave it their seal of approval.
“We’re excited about further extending the platform’s capabilities and to continue delivering great results for advisers.
“We’ve invested heavily in our white label services to make sure we provide market leading technology and robust systems that people can rely on.
“It’s that blend of innovation and consistency that we think sets our proposition apart from the rest.”
Gwen Haggo, sales director at LV=, added: “The launch of LV= Platform Services is an exciting time for us and marks a key milestone in enhancing our adviser digital journey.
“Accessing LV= Smoothed Managed Funds has never been easier for advisers.
“Our new digital platform enables us to partner and integrate with more adviser firms and offer our Smoothed Managed Fund range to enhance their current centralised investment and retirement propositions.
“We’re delighted that LV= Platform Services has successfully launched, and we look forward to more exciting developments from our partnership with Embark in the future.”
