Canada Life has appointed Chris Morgan as head of product and proposition strategy within its protection business.
In his new role, Morgan will be responsible for developing Canada Life’s products and customer proposition.
He will also join the protection senior leadership team to contribute to the creation of future strategies.
Morgan has 15 years of experience in the group protection and employee benefits market, having led marketing and business development teams at Ellipse and spent five years at AIG Life, where he was most recently head of group protection distribution.
Morgan said: “Right from our first discussions, I was struck by Dan’s energy, passion and vision for the Protection business at Canada Life.
“This is a company with great heritage and a strong platform on which to build an ambitious future. Being part of its journey was an easy choice.
“With a career largely built at challenger brands, I am excited to apply that experience to an established business so we can find new ways to deliver value for customers and distinguish Canada Life as a standout leader in the years to come.”
Dan Crook, managing director, group protection at Canada Life UK, said: “I’m delighted that Chris has joined Canada Life.
“He brings a wealth of valuable experience and expertise to the business and will play a key role in ensuring our products and propositions unlock real value for our customers.
“Chris is a respected leader in our market and I’m excited to see what we can achieve as we evolve our business and shape the future of our market.”
