Principality Building Society has appointed Calum Strong (pictured) as business development manager (BDM) for the Midlands region.
Strong joins Principality after working as a mortgage broker and consultant, and most recently he held the role of BDM at Coventry Building Society.
In his new position, Strong will support brokers in Coventry, Derby, Leicester, Lincoln, Nottingham, Northampton, Peterborough, and Stockport.
Strong said: “I’m delighted to have the opportunity to join the team at Principality at such an exciting time.
“With 6 years’ experience in the financial services industry and an exciting year ahead, I look forward to working with brokers throughout the Midlands to showcase the value we can bring both to their business and most importantly their clients.”
Helen Lewis, national account manager at Principality Building Society, said: “We are delighted to welcome Calum to our Intermediaries team as part of our continued push to make more possible for our brokers.
“His expertise will be instrumental in supporting our brokers across the Midlands, strengthening our mortgage offering to our brokers and their clients.
“Calum will be a strong asset to the team as we look to continue our growth in 2025 and onwards.”
