The Intermediary Pulse survey has discovered that brokers are optimistic about 2025 and see many areas of growth, including adverse credit.
A survey of more than 100 brokers, conducted by The Intermediary with analytical input from Grey Matter Marketing Solutions, discovered that 84% of brokers were wither ‘very optimistic’ or ‘quite optimistic’ about the market in 2025.
Several sectors were cited as growth areas, with adverse credit (59%) at the top, followed by buy-to-let (BTL) (28%), second charge (33%) and other specialist residential areas (31%).
The study covered other areas, available in the full report, which included brokers’ experience of lenders and levels of brand awareness across different sectors.
Jeff Knight, director at Grey Matter Marketing Solutions, said: “It was fascinating to see how different brokers were having different experiences and perceptions of lenders and the market.
“Optimism is high and there are plenty of opportunities for brokers and for lenders, who adapt their strategies to a changing market”
Ryan Fowler, publisher at The Intermediary, added: “Brokers are at the heart of the mortgage market, so understanding their outlook is crucial.
“The Pulse survey offers valuable insight into their expectations, the challenges they face, and where they see opportunities.
“With optimism high and demand strong in key sectors like adverse credit and buy-to-let, there is plenty for lenders to take away from this research to better support brokers in the year ahead.”
