Natasha Sayce-Zelem (pictured) has joined Lloyds Banking Group as the new director of digital and business platform for their homes business.
Sayce-Zelem previously worked at Amazon, serving as the global head of partner engineering for Prime Video for four years.
Sayce-Zelem brings over 18 years of digital experience, including working at Sky, where she played a key role in setting up a digital hub in Leeds and managing the digital transformation at BBC Sport’s online platforms.
In her new role, she will lead the digitisation of mortgage processes across Lloyds’ brands to improve customer experience for homebuyers.
She will work from the group’s offices in Leeds and report to Andrew Asaam, mortgage director at Lloyds Banking Group.
Sayce-Zelem said: “I am delighted to be joining Lloyds Banking Group at such a pivotal point in its technology transformation journey.
“Anyone who has been through the process of buying a home knows how unwieldy and complicated it can feel so to be leading a team dedicated to making that experience simple, straightforward and enjoyable, for millions of mortgage customers is something I can’t wait to get started on.”
Asaam said: “As one of the leading figures in the field of enhancing and innovating the customer digital experience, we are thrilled to welcome Natasha to Lloyds Banking Group.
“We are on an exciting journey of transformation, and her knowledge, vision and leadership will be key to the success of our commitment to delivering great experiences that deliver for our customers and continuing to stand out in the market.”
