LiveMore has appointed Paul Lewis (pictured) as sales director of mortgages, reinforcing its senior team.
Lewis previously led partnerships at Mortgage 1st Ltd and has over 20 years in financial services, including roles like national development manager at Mansfield Building Society.
Lewis said: “I’m honoured to be joining LiveMore at such an exciting time for the business after it’s delivered eye-catching revenue and lending growth in 2024.
“LiveMore is incredibly well-placed to scale and continue to grow in 2025, and I am delighted to be a part of this journey.
“As a company we will be looking at new and exciting ways to better support our broker partners.”
Lewis added: “We fully appreciate that an educational gap still exists but with the aid of LiveMore Mortgage Matcher® technology and the positive outcomes it can help achieve, we are confident that we can change the way later life lending is viewed.”
The company’s focus on lifetime equity release is growing, supported by a successful January product range launch.
This expansion has led Les Pick, the incumbent sales director, to move to a new role as sales director of equity release to drive growth in this area.
Leon Diamond, CEO of LiveMore, said: “We’re delighted to welcome Paul to the team at such an exciting time for LiveMore.
“His experience and track record in financial services will be invaluable as we continue to expand and innovate.
“At the same time, we are thrilled that Les will be leading our equity release strategy.”
Diamond added: “He has been instrumental in our success to date, and his passion for the market will ensure LiveMore remains at the forefront of later life lending.
“This is a fantastic step forward for our business and the customers we serve.”
