Air named as top product and criteria sourcing platform for later life market

Smart Money People’s H2 2024 Mortgage Lender Benchmark has named Air as a leading intermediary services brand in the later life lending market.

The benchmark found that Air achieved the highest net promoter score (NPS) for product sourcing and criteria sourcing compared to mainstream mortgage providers.

In product sourcing, Air led the sector for the 10th consecutive time, attaining an overall rating of 89.3% and an NPS of +56.7.

Air also received the highest NPS in criteria sourcing.

Ben Halhead, innovations director at Air, said: “Air is committed to delivering the highest level of service for advisers in the later life lending market and the Smart Money People benchmark report is an excellent measure of how we are performing.

“Technology plays a vital role in helping advisers navigate the market and to ensure they are delivering good outcomes for customers and I am grateful to members for their continued support and humbled to be ranked so highly against our peers.

“We are focused on maintaining our status and that is reflected in being consistently rated best for product sourcing in the survey now for a long time.”

Halhead added: “However, in a market that is rapidly evolving to meet the needs of a growing and more diverse customer base, that means we must continue to invest to keep pace with product innovation from lenders and to ensure we provide our users with what they need to properly consider all the options available.

“One exciting development on the horizon is the Air Sourcing app which will provide members with a convenient way to engage with some of the tools and resources we offer, whilst supporting their sourcing journey – ultimately saving our members time and supporting them in stay ahead of market changes. We look forward to the next benchmark report in June.”

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