MagiClick, the award-winning digital agency, has announced the renewal of its partnership with Vida Bank following the successful delivery of a new digital platform to support the UK’s latest specialist mortgage bank.
In 2024, as Vida pursued a strategic transition to become a licensed bank, MagiClick played a key role in developing and delivering the bank’s digital presence. The partnership saw the creation of a new bank website, implementation of advanced analytics, and conversion rate optimisation to support Vida’s growth objectives.
MagiClick oversaw both the user experience and interface design, incorporating usability testing with real end users before development began. The agency handled full front-end and back-end engineering, supported by a design system to serve both Vida Savings and Vida Homeloans brands through a single code base.
The website was built on the Umbraco CMS platform, giving content editors a comprehensive management interface. Centralised product data management ensures consistency across all product-related pages and tools, while Umbraco Workflow and Deploy modules meet regulatory needs for multi-level content approvals and change audit trails.
The project also included advanced analytics using GA4 and Looker Studio. This enables cross-domain tracking and delivers real-time dashboards that provide detailed insights into user journeys, including conversion behaviour, abandonment rates, and field-level tracking.
Iain Gibbons, marketing director at Vida Bank, said: “The MagiClick team really delivered for Vida Bank. Their insight, technical know-how and guidance ensured an on-time, on-budget and on-specification delivery.”
Mark Lusted, CEO of MagiClick UK, added: “MagiClick has a proven track record of supporting lenders and banks come to market and providing cutting edge digital solutions for them and their customers. Vida Homeloans has been a key client of ours since 2016, so we were delighted to have had the opportunity to support them in their journey to becoming Vida Bank and look forward to our future collaboration.”
MagiClick has over 25 years’ experience delivering digital transformation projects across financial services. Vida, now operating as a specialist mortgage bank, remains focused on helping more people find a place to call home. Since launch, the lender has supported over 19,000 customers with £3.8bn in mortgage lending.
