Protection distributor Enduralife is now offering existing customers Buildings and Contents Insurance.
Current customers who are either homeowners or tenants can choose to purchase Buildings Insurance, Contents Insurance or a combination of the two.
Insurance will be provided at competitive rates through leading experts in the market. Paymentshield who will cover standard cases and Ceta will cover non-standard arrangements. Both offer 5-star Defaqto rated products.
There are plans to extend Building and Contents Insurance to new customers in the future.
This initiative makes Enduralife one of a handful of Protection specialists to also sell General Insurance directly and is part of a broader plan by Enduralife to expand their product range to meet more of their customers’ insurance needs.
This decision follows a successful introducer arrangement the company has had in place for the last few years. It is part of their long-term goal to become a comprehensive protection specialist for both the advised and non-advised markets.
A free will writing service and Trust and estate planning advice is available to all Enduralife policyholders, offered via a partnership with Zen Generational Wealth, providing valuable additional support.
The new department will be headed up by Dawn Bassett, who has more than 20 years’ experience in household insurance.
Bassett said: “I am thrilled to be joining Enduralife to spearhead this new proposition. I am excited by the company’s ambitions and look forward to playing my part in helping to grow the business.
“I relish the challenge of creating a successful new team and building a strong presence in this field.”
Managing director, Kevin Paterson, said: “Enduralife has become one of most respected Life and Critical Illness brokerages in the UK.
“The time is right to build on this foundation and expand into new areas, meeting more of our customers’ protection needs.
“Before joining Enduralife last year, I spent 12 years working in general insurance and have seen first-hand the tremendous value that this type of insurance can add to the business.
“By expanding our offer, we can provide our customers with the security that they want for their homes from a provider that they already trust.”
