VouchedFor has launched a new short-film, celebrating the importance of advisers during challenging times.
Based on real client reviews collected through VouchedFor, the film brings to life the stories of three people.
The film will be promoted to the public via Facebook, Instagram, and Google.
The campaign will also be supported by national press ads in The Times, and online advertising.
Alex Gibson, head of brand at VouchedFor, said: “Millions of people think advice is not for them – often because of misunderstanding and mistrust of the profession.
“But reviews on VouchedFor show advisers are most valued for the support and understanding they offer to help clients navigate some of life’s most challenging moments – whether in the market, or closer to home.
“We’ve created this film for the advice profession – whether they use VouchedFor or not – to help educate end-investors on the true value of the work they do.”
Gibson continued: “We want to do all we can to help people understand what advice is and how it could benefit them. What better way to do that than by sharing client stories?”