AdviserSoftware.com strengthens team with two appointments

AdviserSoftware.com has made two new appointments in a bid to support the firm’s continued growth.

With immediate effect, Darren Madden had been promoted to AdviceTech solutions manager.

With two decades of experience in the financial services sector, Madden joined AdviserSoftware.com in 2023 as a research consultant and has quickly established himself as a key team member. 

Madden said: “I have always had a passion for technology and believed in its huge potential to transform the way adviser firms operate.

“It is great to be in a role that enables me to dedicate so much time to getting into the detail of the different systems.”

In addition to Madden’s promotion, Adam Wilson joins AdviserSoftware.com bringing specialist experience in data and process analysis to the business. 

Based in Lancashire, his appointment highlights the business’ drive to attract talent from across the UK as it continues to expand its reach.

Wilson was previously a senior data and process analyst at Amber River True Bearing, and in his new role as AdviceTech analyst, he will be responsible for supporting the development of AdviserSoftware.com’s data strategy.

He said: “I am delighted to be joining a firm with such an outstanding reputation for understanding what advisers need from technology and helping them understand the best people to supply the right solutions.

“The new services I will be working on will make it easy for advisers to access detailed analysis of different systems to help inform their buying decisions.”

Ian McKenna, founder of AdviserSoftware.com and FTRC: “In just over two years Darren has gone from strength to strength.

“His work restructuring our Adviser Software Insight report, the ultimate guide to adviser technology and our AdviserSoftware.com site has helped make this the ultimate destination for advisers looking to find the right tech for their businesses.

“Our strategy of employing people with first-hand experience working in advice firms means we have a team who really understand the pressures on advisers. I’m delighted that Adam is our latest recruit following on that tradition.

“When using AdviserSoftware.com to inform their buying decisions they can do so safe in the knowledge that these systems have be scrutinised by our team applying their extensive experience in advice firms.”

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