Ultimate Finance has launched a refreshed brand identity as part of its ongoing growth strategy.
Since the launch of their current business strategy and brand in 2020, Ultimate Finance has experienced significant growth in its loan book and market share.
The decision to invest in their brand aligns with the continued development of product strategy objectives and growth ambitions, which have led to record-breaking performances year on year.
Yvonne Balfour (pictured), chief marketing officer, said: “We are delighted to reveal our updated brand look and feel, showcased at the recent NACFB Commercial Finance Expo in Birmingham.
“This evolution of our brand better reflects our market position and meets the expectations of our broker network. In a crowded marketplace, it is vital for us to differentiate our proposition and be noticed.
“By developing our unique illustration style alongside our distinct brand colours, early feedback has demonstrated the significant impact the new look is already having.”
