Concentric Lettings is celebrating 35 years of growth and continued business success as a letting and property management agency.
The Wolverhampton and Liverpool-based firm, was founded by Sally Lawson in 1990 and traded as Lawsons until 2017.
As a former ARLA president, Lawson, said the world was a very different place when she launched the business in 1990.
She said: “It was my very first business so I’m incredibly proud of the Concentric brand.
“Back then the industry loved traditional paper-based processes and marketing – leaflet dropping and newspaper advertising were the norm.
“But as the world has evolved we’ve actively embraced everything that we can within the digital sphere, from AI and sales funnels, to SEO and social media marketing.”
Lawson added: “We also worked furiously to develop systems that would streamline what we did and improve the consistency of our service and output, without losing that all-important face-to-face relationships that we had with our customers.
“And it was this, combined with harnessing all of the marketing, sales, and operational tools available that has helped us not just survive, but thrive.”
She has since established Agent Rainmaker, transformational tenancy management and client accounting centre, to share her knowledge and experience with agents seeking higher revenues.
She added. “It was an incredible move. Tenants were happier as issues were solved quicker, and our property managers could spend time on the vital parts of the business – like making sure contractors were insured, client account managers could allocate funds and pay on time, and landlords could view their accounts online with ease.”
The agency has let and managed over 10,000 properties and purchased over 450 properties for investors.
The team has also grown from a team of one in 1990 to a team now encompassing directors, compliance managers, property managers and customer service.
Lawson said: “Although I don’t work within the business myself now and spend all my time in Agent Rainmaker to train other agency owners to grow their businesses, I’m so proud to be celebrating 35 years alongside our incredible team at Concentric – here’s to the years ahead!”
