Sandbanks in Poole, Dorset was named the most expensive seaside spot in Great Britain, according to analysis from Rightmove.
The average asking price in Sandbanks stood at £1,282,565, over three times higher than the national average of £378,240.
Canford Cliffs in Poole came second at £974,635, while Milford-on-Sea in Hampshire was third at £728,460.
Sandbanks is now the only coastal area in Great Britain with an average asking price above £1m.
Across the top 50 pricier coastal areas, average asking prices dropped by 1% while buyer demand rose by 8% compared to the previous year.
Sandbanks saw a 3% fall in prices year-on-year, with Canford Cliffs down 9%.
Meanwhile, Dartmouth in Devon saw a rise of 4%.
Saltcoats in Ayrshire, Scotland was found to be the cheapest coastal area, with an average asking price of £122,208.
Peterlee in County Durham followed at £122,246, and Ashington in Northumberland was third at £135,050.
Saltcoats also saw the biggest price growth, up 13% year-on-year.
The average asking price in Saltcoats is over £250,000 below the national average.
Colleen Babcock, property expert at Rightmove, said: “Sandbanks now stands out as the only seaside spot with an average asking price of over the million-pound mark.
“By contrast, lower-priced seaside spots like Saltcoats and Peterlee offer home-movers a sea view at a fraction of the price, with average asking prices over a quarter of a million pounds below the national average.”
Mary Lou-Press, president of NAEA Propertymark, said: “With huge social and economic changes happening, especially over the past decade, trends have shifted, meaning homeowners are looking for varying characteristics and locations, making rural, seaside and picturesque areas much more appealing.
“In particular, seaside locations are desirable for many people of all demographics, and with popularity comes heightened house prices, which can price many locals out of the housing market.
“Considering that the average house price of coastal homes has only slightly dipped, and buyer demand has increased, ongoing economic turbulence doesn’t seem to have overly affected the market or dented the confidence of buyers of coastal locations.”
