Finova has appointed Ray Barry as customer success director, as part of a broader strategic investment in customer experience and long-term value delivery.
Barry’s appointment marks a critical step in the launch of Finova’s newly formed customer success function.
At a time when customer needs are rapidly evolving, Finova has established a dedicated function solely focused on supporting client success, retention, and long-term partnerships.
This move follows the recent promotion of Richard Marsh to chief customer officer, who will oversee the strategy and implementation of the new division.
Barry brings over a decade of senior leadership experience across global tech giants including Microsoft, Salesforce, and IBM.
Most recently, he served on the UK leadership team at Nordcloud (an IBM Company), where he played a key role in scaling the business and embedding a customer-focused approach.
At Finova, he will be responsible for building the customer success team from the ground up – recruiting talent, introducing data-led strategies, and ensuring that customer interactions are consistently aligned with clients’ business objectives.
Barry said: “Joining Finova at this pivotal moment in the company’s journey is a really exciting opportunity.
“We are creating a customer success practice that will set a new benchmark in the mortgage technology space, designed to anticipate customer needs, deliver strategic outcomes, and forge long-term partnerships.
“I’m looking forward to leading this transformation and building a team committed to empowering our customers at every stage of their journey.”
Richard Marsh, chief customer officer, added: “Ray brings an outstanding track record of building high-performing customer success teams in some of the world’s most respected tech companies.
“His experience, combined with his hands-on leadership style and strategic mindset, makes him the ideal person to lead this vital new function.
“This investment underscores Finova’s commitment to prioritising customer outcomes.”
