Pipeline – a provider of low code/no code content-enabled digital solutions and services to the life insurance and financial services industry – has announced that National Friendly has selected its protection portal, SolutionBuilder, to help widen its reach with intermediaries.
The partnership means that intermediaries can now access National Friendly’s range of Income Protection products through SolutionBuilder, which enables advisers to easily compare quotes, product features and accelerate the apply process.
SolutionBuilder currently drives approximately 50% of all intermediary sales in the UK.
Founded in 1868, National Friendly is a mutual society whose aim is to help its members meet their health, welfare and protection needs.
The Bristol-based insurer will use iPipeline’s award-winning portal to drive growth of their short-term Income Protection products.
Oliver Jones, head of sales and marketing at National Friendly, said: “I believe that this partnership will offer maximum support to our intermediaries whilst boosting the distribution and visibility of our innovative range of income protection products.
“This is an important new market for us. Already, our full Income Protection policy received a GOLD rating from the independent Protection Review, so we are confident this will be a successful launch, which will give advisers great solutions for their clients’ needs.”
Ian Teague, UK group managing director at iPipeline, added: “We’re excited to welcome National Friendly and look forward to developing our new partnership. In this ever-competitive market, as insurers adapt and innovate, SolutionBuilder continues to evolve to meet those changing needs.
“We’re always striving to save advisers’ time by providing tools they can utilise through the recommendation process. SolutionBuilder is much more than a simple price comparison tool; it’s an innovative solution to help advisers and organisations grow their business.”
