LiveMore has more than doubled its mortgage applications in the first half of 2025 compared to the same period last year.
Applications increased by 132% between January and June 2025, while completions were up by 58% versus January to June 2024.
Leon Diamond, founder and CEO at LiveMore, said: “This rapidly growing segment of the population has for too long been underserved by traditional lenders.
“As our population ages, older borrowers have mixed retirement incomes and evolving requirements so they’re in desperate need of flexible borrowing options.
“We’re helping to deliver better financial outcomes to those older borrowers through inclusive product design, broker-focused tools, and consistently strong service.”
Diamond added: “These efforts are reflected in our growth and we’re making huge strides towards our goal of being the number one later life mortgage provider.”
Following this growth, LiveMore is recruiting for 12 new roles across the business, including broker enquiry, case management, servicing and technical teams.
The company has also promoted several staff and is now hiring to fill their previous positions.
Serena Charters has joined as head of compliance, bringing 11 years’ experience from firms including Monument, Allica Bank and Bluestone.
Her background covers underwriting, mortgage oversight and specialist lending.
Diamond said: “At LiveMore, we’re committed to delivering fair outcomes for our customers, many of whom are older or may be considered vulnerable.
“With Serena on board, we’re confident in our continued ability to meet and exceed our obligations under the Consumer Duty and beyond.
“Our doubling in size over the past year is a reflection of the urgent need for quality mortgage solutions for those in later life, and LiveMore’s desire and ability to meet that need.”
She added: “Our extensive recruitment reflects our ambitions to expand significantly and meet increasing demand, while continuing to provide brokers and their clients with the highest possible service standards.”
