Home insurance premiums quoted to customers have continued to fall as competition across the market increased, research from Consumer Intelligence found.
In the past 12 months, quoted premiums dropped by 7.9%, and over the last three months, they fell 3.9%.
In June, nine providers offered 75% of the best prices, up from six providers a year earlier.
Most quotes came in between £150 and £199, with 29% falling into that range.
In June, 62.5% of people could get quotes for less than £200, compared with 56% a year before.
Laura Vas, senior insight analyst at Consumer Intelligence, said: “Along with combined policies, some firms have been reducing prices significantly in the contents-only market.
“However, their buildings-only premiums did not move as much. This indicates buildings claims may still be a challenge for insurers.
“The market saw its first new product on price comparison websites since January, with Sheilas’ Wheels Essentials launching in June.”
Vas added: “There is a greater array of choice for consumers – 75% of the best prices in the market came from nine brands in June 2025, up from six in the previous year.”
Since Consumer Intelligence started collecting data in February 2014, quoted premiums have risen by 54.2% overall.
The North East had the biggest drop in quoted premiums over the last year at 10.5%, just ahead of Wales and the West Midlands, both with 10.4% falls.
Every region recorded decreases over 12 months and three months.
The Eastern region had the biggest three-month drop at 4.6%, while the South West saw a 2% fall in the past year and a 3.5% fall over three months.
Quoted premiums for under-50s households fell by 8.4% in the past year, compared to a 7.3% drop for those over 50.
Over the last three months, the over-50s saw a bigger fall at 4.3%, while under-50s saw a 3.4% decrease.
All property ages saw quoted premiums fall in the last year. Homes built between 1925 and 1940 and those built between 1985 and 2000 saw the biggest drops at 9.5%.
Over the last three months, the largest decrease was for properties built between 1850 and 1895 at 4.6%.
