Movera has appointed Charlotte Selby-Fullgrabe (pictured) as social media and content executive.
Selby-Fullgrabe, originally from Australia, joins Movera after working as digital communications coordinator at Curtin University, where she managed student social media channels including Instagram and YouTube.
Before that, she was assistant marketing manager at Tate Wine and has also worked in hospitality, lifestyle brands and floristry.
In her new role, Selby-Fullgrabe will focus on content creation, digital communications and campaign delivery.
Her main priorities include employer brand, community storytelling and creating social video content for Instagram and LinkedIn.
One of her first campaigns aims to highlight the people working across Movera’s brands.
Selby-Fullgrabe said: “What drew me to Movera was their clear focus on people – something that really resonates with my values, both professionally and personally.
“With a background in psychology and a love for social media, I’m excited to showcase our brand in a way that truly reflects the culture, values and voices of the business.
“For me, authenticity is everything, and I’m excited to create content that reflects real voices and strengthens meaningful engagement with our brand.”
Lisa Daniels, head of marketing and communication at Movera, said: “Charlotte brings fresh energy, a deep understanding of social platforms, and a real passion for people.
“Her insight into what makes audiences engage – and her ability to turn that into meaningful content – is exactly what we need as we continue to evolve the Movera brand. We’re thrilled to have her on board.”
