London Credit has appointed Sophie Jones-Trutwein (pictured) as business development manager (BDM) for the Midlands.
Jones-Trutwein joins from Allica Bank, where she spent three years as central BDM, supporting brokers with commercial lending for small and medium-sized enterprise (SME) clients.
Before that, she worked at Yorkshire Building Society across intermediary and customer-facing channels.
In her new role, she will be the main contact for brokers in the area, helping them access London Credit’s short-term bridging and development finance products.
Jones-Trutwein said: “London Credit has built a strong name for itself in the bridging space, and I’m looking forward to bringing that proposition to brokers across the Midlands.
“It’s great to be joining a lender that prioritises relationships and gets deals done without unnecessary delays.”
Marios Theophanous, credit manager at London Credit, said: “Sophie’s experience, regional knowledge and commercial mindset make her a strong addition to our team.
“Her approach dovetails perfectly with the way we like to work: direct, responsive and solutions-led.
“This is a natural next step in our growth, and we’re excited to build deeper relationships with brokers across the Midlands.”
