Just Mortgages has expanded its self-employed management team with the appointment of Alex Clifford (pictured) as area director for the Midlands and South West.
In his new role, he will focus on mentoring self-employed brokers, supporting their daily work and helping them develop business plans.
Clifford joins from Countrywide, where he was mortgage services sales manager.
Clifford said: “Joining a fast-growing, ambitious company like Just Mortgages is incredibly exciting, as its culture and mindset perfectly align with my own.
“The supportive community here is second to none, offering brokers the rare chance to be self-employed while still fully backed.
“I’m eager to contribute my experience to strengthen this culture and help brokers unlock growth opportunities.”
Clifford added: “My goal is to use my skills to build on the outstanding work already being done, supporting ambitious brokers to accelerate their success.
“Just Mortgages provides the environment for advisers to step out of traditional corporate constraints and create thriving businesses, and I am proud to be a part of that journey.”
Ben Allkins, head of mortgages and protection at Just Mortgages, said: “At Just Mortgages, we’re committed to giving self-employed brokers the best possible platform to succeed, and bringing Alex on board is a big step in strengthening that support.
“His career across both estate agency and mortgage broking means he truly understands the intricacies of life as an adviser, and the kind of guidance that makes a difference.
“Alex’s blend of experience and mentorship will be invaluable for our brokers.”
Allkins added: “His appointment reinforces our culture of community and collaboration, ensuring advisers have not just the tools, but the backing and encouragement to build successful sustainable businesses.”
