Skipton Building Society has launched a campaign aimed at supporting brokers, putting focus on flexible lending, straightforward criteria and direct access to underwriters.
Research by Project Nexus found that Skipton had seen a rise in broker satisfaction for underwriting flexibility, support before applications, and business development manager (BDM) effectiveness.
A broker said: “The reason we use Skipton isn’t always because of rates, but rather their criteria, specific products and mainly the sympathetic nature of the underwriters.”
Simon Farrell-Roberts, head of home lending at Skipton Building Society, said: “Skipton Building Society is committed to delivering a broker experience that is simple, supportive and consistently reliable.
“Whether it’s helping first-time buyers, navigating complex cases or ensuring smooth remortgages, we continue to evolve our proposition around what brokers value most.
“While we continue to invest in technology to drive efficiency, we also recognise that many cases require a human approach.”
Farrell-Roberts added: “At Skipton, we look for reasons to lend and our underwriters are empowered to look beyond the tick-box, using their mandates to make sensible, case-by-case decisions, without compromising on quality or customer outcome.
“Communication remains central to our approach. Brokers have direct access to underwriters, and we actively encourage two-way contact to speed up decisions and reduce delays.
“By focusing on criteria flexibility, underwriting expertise and service excellence, we’re helping brokers achieve better outcomes for more clients — with fewer hurdles and greater confidence.”
Paul Fenn, head of business development at Skipton Building Society, said: “Having access to a BDM with in-depth knowledge, not only of a Lenders Products & Proposition, but also access to Firm level data and insight that helps constructive conversations and planning, can help all parties maintain a successful relationship.
“At the end of the day, we’re all focussed on getting to a decision as quickly as we can and helping the customer achieve their home ownership objectives.”
