The Income Protection Task Force (IPTF) has launched its brand-new Accident, Sickness and Unemployment (ASU) Matrix, a tool designed to support advisers in writing or referring ASU business for clients who may not be eligible for traditional income protection policies.
The launch follows IPTF’s introduction of ASU to its portfolio in February this year, which has since generated significant interest as both an alternative to traditional income protection and a potential solution for some the underserved market.
Interest in ASU has been evident, with the joint IPTF webinar held in spring alongside MetLife and National Friendly attracting one of the largest adviser audiences IPTF has seen for a product-focused event.
The new ASU Matrix aims to offer advisers a clear, side-by-side comparison of ASU providers, quick access to product information for client suitability and a simple way to quote and apply or refer business.
The Matrix is now live on the IPTF website, available in both the Adviser Tools and ASU sections.
IPTF extended its thanks to Andy Leonard of Howden Life & Health for his coordination in bringing this valuable resource to life.
Ian Sawyer, commercial director at Howden Life & Health, said: “This new tool is about breaking down barriers to protection.
“Too many clients fall through the cracks when it comes to income protection, and ASU can provide vital financial security.
“By creating a transparent, easy-to-use matrix, we’re equipping advisers to have better conversations and deliver better outcomes.”
Kesh Thukaram, co-founder of Best Insurance Ltd, added: “Thanks to IPTF, this is the first time we have an unbiased benchmarking of policies, which allows advisers to understand various policies.
“As the demand for unemployment grows, more advisers look for solutions to cover unemployment and redundancies and this proactive step by IPTF helps both advisers and providers like us.
“The future of ASU will undoubtedly be technology-led, with refinements in user experience, product design, and AI-driven underwriting.
“We are striving hard to make it easier for brokers to transact with us and easier for their customers to understand the policies and get value from its increasing coverage.
“Increased awareness of such policies will be a win-win for all of us.”
