First Mortgage, part of Mortgage Advice Bureau, has partnered with Moneybox, the digital wealth manager.
The new partnership aims give more people access to mortgage advice, digital tools, and clear, practical guidance.
The collaboration also forms a cornerstone of First Mortgage’s national growth strategy.
By integrating its advice into Moneybox’s digital experience, First Mortgage will significantly expand its reach to thousands more prospective homebuyers.
Alex Hayman, director of strategic growth at Moneybox, said: “Since launching in 2021, the Moneybox mortgage service has gone from strength to strength, reaching profitability and earning industry recognition for digital innovation and service excellence.
“This partnership marks a positive next step for the business, unlocking greater opportunity for both our customers and our colleagues.”
Hayman added: “Customers will continue to receive the same five-star support from the same trusted team, now enhanced with access to more than 12,000 mortgage deals across 90+ lenders, including exclusive offers, all within the Moneybox app.
“They can save for their deposit, use helpful tools and calculators, access impartial, fee-free mortgage advice from First Mortgage, and receive dedicated support from a personal broker and case manager.
“Together, we’re making the home-buying journey simpler, more accessible, and fully integrated – from first step to doorstep.”
Ian McGrail, CEO at First Mortgage, added: “Moneybox has built a vibrant, highly engaged community of future homeowners, many of whom are just beginning to envision their first property.
“At First Mortgage, our role is to transform those dreams into reality. We’ll guide them from that very first conversation all the way to moving in — and beyond — with expert advice, market insight, and complete transparency.”
McGrail continued: “Partnering with Moneybox means we can connect with customers at the very start of their home-buying journey, backed by a brand they already trust.
“By combining Moneybox’s award-winning digital engagement with our hands-on expertise, we’re creating a best-of-both-worlds experience — digital convenience with human reassurance.”
Gareth Herbert, distribution director at Mortgage Advice Bureau, said: “We’re thrilled about this strategic partnership between First Mortgage and Moneybox, which directly benefits the Mortgage Advice Bureau (MAB) Group.
“This collaboration allows us to connect with future homeowners right from the crucial early stages, resulting in a pipeline of more educated and prepared customers.
“The combination of Moneybox’s innovative digital platform and First Mortgage’s human expertise is vital; it not only empowers our network to support aspiring buyers more confidently and efficiently, but also significantly strengthens our market-leading proposition.”
