Buyer demand for prime property in London stayed flat in Q3 2025, dipping by just 0.4% compared to the previous quarter, according to Benham and Reeves’ latest Prime London Demand Index.
The research tracked activity in the £2m to £10m bracket and the super prime £10m-plus market, based on the share of homes under offer.
In the prime market, demand stood at 17.2% in Q3 2025, with nearly one in five homes finding a buyer.
The highest demand was in Putney at 40.0%, followed by Barnes at 36.4%, Islington at 35.8%, Wandsworth at 35.4% and Clapham at 32.9%.
Hampstead, Highgate and Notting Hill saw the biggest quarterly rises, while Chiswick, Wapping and Fulham recorded the largest drops.
Comparing Q3 2025 to Q3 2024, Putney, Wapping, Chiswick and Wandsworth had the biggest increases.
For super prime homes, demand was at 4.0%.
Barnes led with 33.3%, ahead of Highgate at 15.4%, Hampstead at 10.0%, Kensington at 6.0% and Chelsea at 5.6%.
Barnes, Highgate and Hampstead saw the strongest quarterly uplifts, while Victoria and Fitzrovia had the biggest falls.
Highgate, Hampstead and Kensington recorded the largest improvements from Q3 2024 to Q3 2025.
Marc von Grundherr, director at Benham and Reeves, said: “The latest figures show that demand across London’s prime and super prime markets has steadied following a more turbulent start to the year, although we’re yet to see any significant momentum build.
“South-West London continues to dominate, with neighbourhoods such as Putney, Barnes and Wandsworth proving particularly popular thanks to the combination of value, space and lifestyle they offer compared to the core Central London market.
“At the same time, North-West London areas such as Hampstead and Highgate are enjoying renewed momentum, while parts of Central London remain more patchy.”
von Grundherr added: “The super prime market has also seen a modest but important rebound, with Barnes leading the way, and this underlines that London’s most exclusive homes remain attractive even against a backdrop of wider economic caution.
“With the capital’s enduring reputation as a global safe haven for wealth, we expect activity to remain robust into the final quarter of the year.”
