Gen H has appointed Sara Palmer (pictured) as sales and distribution director, bringing more than 30 years of experience in the intermediary mortgage market to the fintech lender’s leadership team.
Reporting to chief commercial officer Pete Dockar, Palmer has today (13th October) joined Gen H’s management team and executive committee, leading distribution and business development activities with a focus on strengthening broker relationships.
She will also represent the lender on the Intermediary Mortgage Lenders Association (IMLA) executive committee.
Palmer was most recently sales and distribution director at Shawbrook Retail Mortgages, overseeing both The Mortgage Lender (TML) and Bluestone Mortgages.
Her earlier career includes 14 years at Santander for Intermediaries, where she managed key strategic partnerships, as well as senior positions at Morgan Stanley, Platform and Network Data.
She also gained fintech experience during a secondment at Mortgage Engine.
Palmer said: “I am extremely excited to begin this new chapter with Gen H and its fantastic team.
“I am joining a lender whose innovation is genuinely driven by its clear passion for unlocking homeownership for more borrowers.
“Intermediaries play such a key role in distributing forward-thinking products like Gen H’s, and I am very much looking forward to building strong relationships with our panel in the coming months and years.”
Pete Dockar, chief commercial officer at Gen H, said: “Gen H is at an exciting stage in its growth. We’ve launched a number of genuinely innovative propositions this year, and our intermediaries play a critical role in ensuring our products reach those who we’re best positioned to help.
“With Sara’s appointment, we’ll be in a position to provide better service and reach more customers than ever before.
“Sara will be a game-changer for Gen H, and I can’t wait to see where she takes us.”
Graham McClelland, chief executive officer of Gen H, said: “We wouldn’t be here helping people into homeownership without the support of our intermediary panel, and Sara’s appointment marks a step change in how we approach and provide service to our intermediary partners.
“Her appointment reflects our commitment to our broker partners – we knew we needed someone who could drive change and set a new standard for service, because that’s what our partners deserve.”
Palmer’s appointment followed Gen H’s phase two launch of its interest-only and part-and-part mortgage proposition, offering products up to 95% LTV to help borrowers maximise affordability and access homeownership sooner.
To read more about part-and-part mortgages and Gen H’s future plans, sign up for free to receive The Intermediary‘s print magazine here.
