Söderberg & Partners has appointed Keith Furniss (pictured) as chief commercial officer (CCO), putting him in charge of business strategy and relationship building.
Furniss will be based in London and report to CEO Nick Raine.
He will be in charge of business strategy and speaking to financial advice firms interested in working with Söderberg & Partners.
He will also help support existing and new partner firms.
Furniss has over 15 years’ experience in the UK platform sector.
He previously worked as business development director at Wealthtime Group, where he set up a new division and looked for new strategic market opportunities.
Before that, he was sales director at the group, designing segmentation and distribution models.
Furniss has also held senior roles at Hightree Independent Financial and AXA Wealth.
Furniss said: “It is an exciting time to join Söderberg & Partners as the business cements its reputation in the UK advice market.
“I was attracted by the exceptional technology the firm uses to serve advisers and their clients, and the start-up feel of a fast-growing and ambitious company.
“The ethos and culture of Söderberg & Partners align with my own values, and I am excited to begin talking to adviser firms about how the group can support them.”
Raine said: “We are delighted to welcome Keith to the business. His long experience in the platform space and his deep understanding of the needs of advice firms will support our plans for growth.
“We look forward to working with him as we continue to build strong relationships within the UK advice market.”
