West One has announced the appointment of Sam Pettit as regional account manager, short-term finance (North), covering England and Scotland.
The move strengthens the specialist lender’s position in one of the UK’s fastest-growing property markets.
Pettit joins from Crystal Specialist Finance, where she served as business development manager and played a key role in building broker relationships across a wide range of specialist finance products.
She previously held the position of broker relationship manager at Clever Lending. Her experience in developing regional partnerships is expected to support West One’s expanding northern operations, following the opening of its Manchester office earlier this year.
In her new role, Pettit will focus on growing and maintaining broker relationships across the North, supporting partners with West One’s short-term lending products including bridging finance, development finance, and commercial mortgages.
Pettit said: “I’m excited for this new chapter of my professional journey with West One. Knowing the breadth of specialist lending solutions available combined with the outstanding service the team delivers, I’ve always admired how West One stands out in the specialist finance market.
“I’m looking forward to adopting their dynamic approach to lending and delivering on competitive solutions to the region.
“It’s exactly the kind of environment where I can make an impact and help brokers unlock even greater opportunities.”
Jez Quinn, head of sales, short-term finance at West One, said: “We’re delighted to welcome Sam to the West One team.
“Her proven track record in specialist finance, combined with her deep understanding of broker needs and the regional market dynamics, makes her an excellent addition as we continue to expand our presence in the North.
“I’ve been familiar with Sam’s work for nearly ten years and have always been impressed by her professionalism, expertise, and energy. It’s a privilege to now welcome her to the team and collaborate with her directly.
“Sam’s expertise and client-focused approach will be invaluable in supporting our broker partners across this high-growth region.”
