The Equity Release Council has appointed Caroline Barr as an independent non-executive director to strengthen its board and support the next stage of its strategic growth.
Barr brings almost 30 years of experience across financial services and government, with previous roles including positions at Lloyds Bank, deputy director at HM Treasury, and as a member of the Financial Services Consumer Panel.
She currently serves as chair of the British Insurance Brokers’ Association and as a non-executive director at BlackRock Life, where she also chairs key industry committees.
Her appointment will provide independent oversight and strategic guidance as the Council continues to promote consumer confidence and responsible standards in the later life lending market.
The Council said Barr’s experience in consumer protection, regulatory policy, and financial governance will reinforce its mission to build a sustainable and trusted market that delivers value for consumers and members.
Her work will also support the Council’s four strategic priorities: championing consumer interests, addressing social challenges, fostering trust to enable growth, and uniting the sector’s voice.
David Burrowes, chair of the Equity Release Council, said: “I am delighted to welcome Caroline to the Council’s board. Her appointment adds additional breadth and independent perspective to our governance at a time when the later life lending market continues to evolve.
“Caroline’s expertise in consumer protection and regulatory policy will help ensure we maintain our focus on responsible growth, strong standards, and positive outcomes for customers across the sector.”
Caroline Barr, independent non-executive director at the Equity Release Council, said: “I am honoured to join the Equity Release Council at such an important time for the later life lending market.
“The Council’s commitment to consumer confidence and high professional standards aligns closely with my own values.
“I look forward to working with the board and members to build on this strong foundation and help ensure equity release continues to be recognised as a safe, flexible, and trusted option for older homeowners.”
