OMS Tech Talk explores AI, data and innovation in the mortgage industry

One Mortgage System (OMS), the CRM and loan origination platform for intermediaries and lenders, has hosted its latest Tech Talk event, uniting industry leaders to discuss how innovation, data and artificial intelligence are transforming mortgage lending — and the challenges still facing adoption.

Held in London, the half-day event featured panel discussions, a live case study, and networking sessions.

Sponsored by LMS, the event brought together senior figures from across the sector, including Dale Jannels, CEO at OMS, Buster Tolfree, director of mortgages at United Trust Bank, Karen Rodrigues, chief sales officer at Market Financial Solutions (MFS), and Travis Scholes, commercial director at LMS.

The opening panel, chaired by Rob Barnard, intermediary relationship director at Pepper Money, focused on how AI is being deployed across the mortgage process, from improving data accuracy and operational efficiency to strengthening compliance and decision-making.

Panellists discussed the balance between automation and human interaction, as well as the importance of data integrity, brand reputation and robust safeguards as AI becomes more prevalent.

Dale Jannels, CEO at One Mortgage System, said: “Tech Talk provides a platform for open discussion between lenders, brokers and technology providers, essentially the people who shape how our industry evolves.

“The conversations today reflected a shared desire to innovate responsibly, using technology to make the mortgage process faster, smarter and more transparent without losing the human touch that defines great advice.

“True innovation doesn’t happen in isolation. It comes from collaboration, shared ambition and a willingness to challenge old ways of working.

“By bringing these perspectives together, we can ensure that technology continues to enhance, not hinder, the way we serve all parties across the mortgage journey.”

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