Vitality launches Serious Illness Cover 3X product on UnderwriteMe

Vitality has announced that its most comprehensive protection product, Serious Illness Cover 3X (SIC 3X), is now available on UnderwriteMe’s Protection Platform.

The move means advisers can now access Vitality’s full Serious Illness Cover range – SIC 1X, SIC 2X and SIC 3X – alongside its life cover and income protection products already available on the platform.

Vitality’s Serious Illness Cover pays out based on the severity of a condition, rather than a simple diagnosis, providing payments of between 5% and 75% of the sum assured across 174 conditions, including 60 unique to Vitality.

Clients can claim multiple times if their illness progresses or if they are diagnosed with further conditions, offering broader protection and flexibility.

SIC 3X builds on the features of SIC 2X, adding 31 additional lower-severity conditions and allowing clients to claim up to three times their sum assured over the policy term. All Vitality Serious Illness Cover plans include Dementia and FrailCare Cover as standard.

From today, advisers can quote, compare, and submit applications for all three Serious Illness Cover options on the Protection Platform, benefiting from real-time underwriting and a single application process across multiple insurers.

Justin Garbutt, director of IFA distribution at Vitality, said: “Making Serious Illness Cover 3X available on UnderwriteMe completes the integration of our full Serious Illness Cover range on the platform.

“This partnership is another step in making protection more accessible and ensuring more people have the cover they need.

“By combining comprehensive products with a seamless digital journey, we’re helping advisers support their clients and ultimately enhancing and protecting more lives.”

Nilesh Patel, chief revenue and customer officer at UnderwriteMe, added: “It’s great to see Vitality’s Serious Illness Cover 3X product being added to The Protection Platform.

“This further enhances the suite of products already available on our Platform to support customers’ ever-growing protection needs.”

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