Homemove has acquired property website Home.co.uk in a deal set to bring change to the UK property portal sector.
Estate agents will benefit from enhanced listings, new revenue opportunities and upgrades to the Home.co.uk platform through 2025 and beyond.
James Freestone, co-founder and CEO at Homemove, said: “Portals have become profit engines instead of product companies.
“We’re bringing innovation and fairness back to the market as we look to build the most product-led listings destination in the UK.
“It will always be free to list on Home.co.uk – access to the market should not be paywalled.”
Ben Horton, founder of Home.co.uk, said: “Home.co.uk has always stood for independence and informed decision-making.
“Homemove’s energy and product focus will take that mission further, helping agents and movers make better decisions with richer insight.”
