Hope Capital has rebranded as Hope Capital Property Finance as it marks its 15th year in business.
The firm’s new identity and refreshed product offering aims to strengthen its position in the bridging finance market.
The rebrand, effective from today, Monday 17th November, signals what the firm describes as a new era of growth while maintaining its long-standing values.
The lender has announced updated rates across its residential, semi-commercial and commercial bridging ranges, reflecting what it says is its strongest market position to date.
Residential bridging loans at 75% loan-to-value (LTV) have been reduced from 0.89% to 0.85%, semi-commercial bridging at 70% LTV from 1.05% to 0.95%, and commercial bridging at 65% LTV from 1.09% to 0.99%.
Jonathan Sealey (pictured, left), CEO, said: “Growth doesn’t mean losing your identity. We’ve evolved while staying true to our roots. This new chapter reflects who we are – a trusted, longstanding lender in the bridging finance market, built on expertise, knowledge, and credibility.
“As we enter our fifteenth year, I’m incredibly proud of what we’ve built and the outstanding team we have.
“Reflecting on when I founded the business in 2011, Hope Capital Property Finance has achieved heights I could never have imagined, a success made possible by the hard work and dedication of every individual in the company.”
He continued: “Being able to rebrand at this level reflects the direction we’re heading in, our commitment to the industry, and our continued focus on supporting brokers and borrowers with the products, flexibility, and service that have always defined us.”
The rebrand follows significant developments earlier in 2025, when the lender overhauled its approach to pricing, moving from deal-by-deal assessments to a flat-rate model across its full bridging range.
Kim Parker (pictured, right), head of sales, said: “In line with our rebrand, we’re delighted to launch our new offering with reduced rates across the board, making our bridging finance solutions more accessible and competitive than ever.
“This enhancement enables us to support a broader range of projects while continuing to deliver the flexible, tailored service that our brokers and borrowers have relied on for the past 14 years.”
