Afin Bank has appointed Sally Veitch to its Board as an independent non-executive director, strengthening its governance structure with a breadth of financial services and retail expertise.
Veitch currently holds Board positions with SME lender LHV Bank and mortgage provider Perenna, and has previously served as a non-executive director with Tipton & Coseley Building Society, Redwood Bank and Market Harborough Building Society.
Her background also includes more than 13 years with Home Retail Group, the parent company of Sainsbury’s and Argos, where she spent almost four years as finance director for the financial and customer services division.
She said the bank’s customer-focused approach was a key factor in her decision to join.
Veitch said: “What attracted me to Afin is that it’s a unique proposition with a truly customer-focused approach, so it sits in the sweet spot of my experience in financial services and retail.
“At a time when digital has replaced real customer service in so many areas, it’s refreshing to join a business that has taken time to understand the needs of an important but underserved customer base.
“I really like the people at Afin as well and have enjoyed meeting them all.
“They are all so positive, have a can-do attitude and are really committed to our mission.
“I’m delighted to be joining the bank at such an exciting point in its journey.”
Katrina Arnold, chair of Afin Bank, said: “We are very lucky to have Sally on our Board because she brings unique experience of providing financial services in a retail setting.
“She knows the regulated environment, but she also understands how important it is to listen to the customer.
“Her insight and expertise will be invaluable to Afin.”
