Hartwell Plc has received approval from Birmingham City Council for its £100m Phoenix Yard regeneration scheme at the gateway to Digbeth.
The 2.8-acre site, a former ironworks, will deliver 188,031 square feet of creative, media and educational space, commercial floorspace with a roof terrace, 240 homes, retail and public realm, along with landscaping.
Sustainability targets for the scheme include BREEAM ‘Excellent’, Energy Performance Certificate (EPC) A rating, WELL certification, WiredScore Platinum, SmartScore and at least 10% biodiversity net gain.
The development is expected to support Birmingham’s Our Future City Plan 2045, delivering around 200 construction jobs, over 500 full-time equivalent roles, and attracting new residents to the area.
Joanne Churchill, group property manager at Hartwell Plc, said: “It is welcome news that Birmingham City Council supports our Phoenix Yard vision and investment plans to create a landmark, mixed-use neighbourhood at the gateway to Digbeth.
“Phoenix Yard has been designed to complement the area’s character while enhancing its next chapter as a thriving, creative quarter.
“This is a major milestone for Hartwell and a significant step for Digbeth.”
Churchill added: “We received such positive feedback on our plans from not only stakeholders and businesses but also the local community.
“We will now progress our plans to deliver new workspaces for creative, media and education organisations, new homes to meet local demand and reimagined public realm for everyone.
“We look forward to working closely with the Council, local partners and the community as we move into the next phase.”
Paul Monaghan, executive director, head of design studio at Allford Hall Monaghan Morris, said: “This is welcome news for our client, their vision for this project and the people who will work, live and visit Phoenix Yard.
“From the start our work has been to ensure that we respect the site and area’s industrial heritage while delivering distinctive architecture, energy-efficient buildings and public spaces that are fit for the exciting future in which we find ourselves with Digbeth as a creative quarter.
“Phoenix Yard complements Digbeth’s distinctive identity while contributing positively to the evolving place.”
